The CX incubator, with a platform built in

We build your CX function.
Then automate it.
With the right blend of Human + AI.

hibrid Core sets up your customer experience function - the people, the process, the operations - and runs it end to end. hibrid Products sit on top, automating and optimizing every conversation as you scale.

Core People · Process · Ops
01 Voice Bot
02 Post-Call Analytics
03 Chat Analytics
04 Training Simulator
+4 more
hibrid Core · Live record
Function statusLive - Day 4
Channels activeVoice, Chat, WhatsApp
SOPs deployed14 / 14
Team aligned8 agents, live
1
SYSTEM OF RECORD - CORE + PRODUCTS SHARE IT
8
PRODUCTS THAT AUTOMATE WHAT CORE RUNS
Day 0
hibrid Core goes live - people hired, SOPs written, function running
9
Products that automate and optimize what Core runs, added as you need them
100%
Conversation coverage on every audit - voice and chat
1
System of record - Core and every product share it
The incubator

hibrid Core is where your
CX function actually gets built.

Not software you configure yourself. We set up the function, devise the processes, hire and align the people, and run it - with every conversation kept in one system of record from day one.

01 · People & Alignment

The right team, hired and aligned to your product.

Agents hired and onboarded against SOPs built from how your product actually works - not a generic job description or a template playbook.

HiringOnboardingRole alignmentManager coverage
Built for founders who need a support team live before they can justify a full-time CX hire.
Team build · Day 0
Roles scoped4 / 4
Agents hired8
OnboardingComplete
Live on channelDay 4
02 · Process Design

SOPs written from your first real conversations.

SLAs, escalation paths, and resolution logic devised from how your customers actually contact you - not copied from a template and left to rot.

SLA designEscalation pathsResolution logicLiving SOPs
Built for ops teams who don't want to write policy from a blank page.
SOP · Refund escalation
Drafted fromReal support transcripts
Escalation pathDefined
Last reviewed3 days ago
StatusLive
03 · End-to-End Operation

We run the function, day to day.

Routing, escalations, coaching, and quality - operated by hibrid so the function is actually working, not just designed and handed off.

Daily operationsEscalation handlingCoachingQuality management
Built for teams pre-Head-of-CX who need the function running, not just planned.
Operations · This week
Tickets handled1,204
SLA adherence97%
Escalations resolved100%
Coaching sessions6
04 · System of Record

Everything stays in one place, from day zero.

Omnichannel inbox, ticketing, contact history, and cohort intelligence - the system of record every product in the platform plugs into, always yours to keep.

Omnichannel inboxContact historyCohort intelligenceExportable, always yours
Built for founders who don't want to re-onboard a new vendor from scratch later.
System of record · Overview
Channels unifiedVoice, chat, WhatsApp
Customer recordsSingle, cohort-tagged
Data ownershipYours, always
Products connected8 / 8
The automation layer

Eight products.
One shared record.

Each product plugs directly into hibrid Core's shared record - add what you need, drop what you don't, and your customer history stays intact either way.

01 · Voice Bot

Cohort-aware call handling, not scripted IVR.

AI voice agents that know who's calling and their history before the call is answered - fluent across English and major Indian languages, with analytics running underneath from the first call.

Inbound & outboundCohort-aware routingMulti-language
Built for scaling call volume without linear headcount growth.
<500ms
Average latency
99.9%
Uptime
40 → 8 min
Avg. handle time, before → after
Live call · Order confirmation
Language detectedHindi / English mix
Caller cohortHigh-value, repeat
ResolutionRescheduled - no handoff
02 · Post-Call Analytics

100% of interactions scored - not a 2% sample.

Every voice conversation scored against your own rubric, surfacing escalation risk and coaching themes automatically, instead of sampling and hoping.

100% coverageCustom scorecardsCoaching themes
Built for QA teams who need evidence on every call, not a sample.
<2s
Scoring time per call
99.9%
Uptime
2% → 100%
Calls audited, sample → full
Post-call audit · Scorecard
Greeting & verificationPass
Compliance disclosureFlagged
Overall score82 / 100
03 · Chat Analytics

The same rigour, for every text conversation.

Chat, WhatsApp, and email threads scored with the same 100%-coverage model as voice - sentiment shifts, SLA adherence, and multi-message resolution paths, surfaced automatically.

Chat, WhatsApp, emailThread-level scoringSentiment & SLA tracking
Built for high-volume chat & WhatsApp support teams currently auditing almost nothing.
<1s
Per-message scoring
99.9%
Uptime
0% → 100%
Threads audited, before → after
Chat thread · WhatsApp support
Resolution time4m 12s
Sentiment shiftNegative → Positive
Thread score91 / 100
04 · Training Simulator

Agents learn on simulated customers, not real ones.

New hires role-play against AI customers built from real conversation patterns - angry, confused, price-sensitive, multilingual - and get instant, evidence-based feedback tied to the same scorecard your analytics use.

Scenario library from real callsInstant scoringCertification gating
Built for training & enablement teams cutting time-to-competency for new agents.
<500ms
Simulator response latency
99.9%
Uptime
6 wks → 2 wks
Time-to-competency, before → after
Simulation · Trainee, Day 3
ScenarioAngry customer, delayed refund
De-escalationPass
Ready for live calls2 scenarios left
05 · The rest of the platform

The engines running
underneath the front four.

Less visible day to day, but doing just as much work - built and proven at 8,000-agent scale before any of it was software.

IGCC Engine
Cohort-based compensation and resolution - instant for high-trust customers, reviewed for flagged patterns.
<200ms decision time · 99.9% uptime
Load Balancer
Intelligent query routing across agents and channels, so queues balance themselves instead of piling up.
<50ms routing time · 99.9% uptime
Next Best Action
Real-time suggestions that guide an agent's next move, live, rather than coaching after the fact.
<300ms suggestion latency · 99.9% uptime
Social Listening & Reputation
Monitors public mentions and ranks them by actual blast radius, not sentiment score alone.
15 min → real-time alert speed
How it works

Core runs it. Products sharpen it.
Every engagement, before the next one starts.

Not a lab experiment - built running real CX functions under real pressure.

01 → RUN

hibrid Core goes live

People are hired, SOPs are written from your real conversations, and Core runs the function end to end from day zero.

02 → AUTOMATE

Products plug in

Voice Bot, Chat Analytics, Training Simulator and the rest automate what Core is already running, as you need them.

03 → ENCODE

What works becomes a default

Decisions that hold up under real pressure get built into Core's defaults, not left as tribal knowledge in one person's head.

04 → COMPOUND

The next company starts ahead

A new company on hibrid Core inherits defaults already sharpened by real operating experience - not a blank product.

Built for

Wherever conversations
drive your business.

The same hibrid Core, configured for how each kind of team actually operates - with products layered on top as needed.

D2C & Retail
Order support at scale
Voice bots for order status and reschedules, chat analytics across WhatsApp support, cost modelling before every festive-season hire.
Healthcare & Wellness
Consult & follow-up ops
SOPs generated from real consult transcripts, training simulator for new patient-care staff, compliance-aware call audits.
Logistics & Marketplaces
Driver & partner ops
Outbound voice bots for driver assistance and partner onboarding, real-time audits for platform-integrity flags.
B2B & Enterprise
Support that shows its ROI
Backend calculator for human-vs-bot economics, chat and voice analytics feeding a single account-level quality score.
Built for enterprise CX

Serious about the data
you're trusting us with.

Every call, chat, and transcript running through hibrid is customer data. We treat it that way.

Enterprise-grade access controls
Role-based permissions and audit logs on every product, so only the right people see the right conversations.
Encrypted in transit & at rest
Standard encryption across every product in the platform, built in from the foundations rather than bolted on.
India-first data residency
Deployment options built for Indian enterprises operating under Indian data-handling expectations.
Questions

Everything you need
to know.

The questions we get most from founders and CX teams evaluating hibrid.

Is this an outsourced operator, a piece of software, or both?+
Both, on purpose. hibrid Core is the incubator - we hire the people, write the SOPs, and run the function end to end. Every conversation runs on the same system of record, and hibrid Products automate and optimize it as you scale.
What actually happens when the engagement ends?+
Two paths: we hand operations to a specialist partner sized for where you're at, or we keep running it ourselves if that's what makes sense. Either way, hibrid Core - and every product connected to it - stays yours.
Can we start with just one product, without the full Core engagement?+
Yes. Some teams start with a single product - Post-Call Analytics or the Training Simulator, usually - running against their existing setup, before a full hibrid Core engagement.
Does hibrid Core replace our CRM or sales tools?+
No. Core is deliberately scoped to customer service - inbox, ticketing, contact history, cohort intelligence. It's not a sales pipeline or deal-management tool, and we won't pretend it is.
Why not just hire a Head of CX ourselves?+
You can, and eventually should. hibrid exists for the gap before that hire is possible or obvious - two decades of CX operating judgement, encoded into how Core actually behaves, from day zero rather than month nine. More on that background →
What languages does the voice layer support?+
English and major Indian languages, including code-switched conversations where a customer moves between languages mid-call - the norm in Indian CS, not the exception.
About us

The operators behind
Hibrid Labs.

hibrid Core and the products built on it come from two decades of actually running CX at scale - not a spec written from the outside.

Arun Cyril · Founder
Myntra 16 → 2,000 Swiggy 6 → 8,000 Stalwart Award
The operator who built it by hand
Scaled CS from 16 to 2,000 at Myntra, then 6 to 8,000 across six simultaneous verticals at Swiggy - building the Load Balancer and the IGCC Engine before any of it was software. Recognised at Swiggy with the Stalwart Award for sustained excellence, and the Nurture Award for developing the next generation of CX leaders - over 10 of whom now run teams at India's most recognised consumer brands.
Indranil Saha · Co-Founder, Growth & Product
2x Best CX Leader of the Year Top 10 Ecommerce Leader
The strategist who scaled it with rigour
Led CX AI strategy at Swiggy across Food Marketplace and Instamart - owning the CX P&L, platform availability, cancellations, refunds, and service recovery, alongside global command center operations. Built his product and transformation discipline as a Product Manager at Deloitte, and earlier at TCS, across ecommerce, utilities, and enterprise technology.
Why hibrid exists

Most operators are good at one of two things.
Building from nothing, or scaling what works.

This team has done both - several functions built from zero, and one, Swiggy, scaled from 6 people to 8,000 across six simultaneous verticals. That combination is what makes hibrid Core possible, and it's what most companies, at any size, still can't hire on their own.

16 → 2,000
A CS function scaled from near-zero at Myntra
6 → 8,000
Across six simultaneous verticals at Swiggy
10+
Leaders mentored who now run CX at India's top consumer brands
2
Decades of combined operating & product discipline
Let's talk

See hibrid Core
against how you actually run.

30 minutes. We'll walk through what day zero could look like for your team, Core and Products both.